SEO by industry, built around how your customers search
A homeowner with a leaking roof, a patient choosing a physio and a CFO shortlisting accountants all use Google differently. I shape every SEO strategy around the way buyers in your industry search, compare and decide.
What your customers search for each month
One search term per industry, Auckland only. Suburb, "near me" and job-specific searches add a lot more.
| Industry | Example search | Searches per month |
|---|---|---|
| Physiotherapy | physio auckland | 4,400 |
| Dental | dentist auckland | 2,900 |
| Plumbing | plumbers auckland | 2,900 |
| Renovation | bathroom renovation auckland | 1,600 |
| Landscaping | landscapers auckland | 1,300 |
| Building | builders auckland | 1,000 |
| Electrical | electricians auckland | 1,000 |
| Legal | lawyers auckland | 880 |
| Fencing | fencing auckland | 880 |
| Roofing | roofers auckland | 720 |
| Accounting | accountants auckland | 590 |
How SEO differs across industries
The fundamentals don't change. What changes is where the leverage is.
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Trades and construction
Roofers, builders, plumbers, electricians, landscapers. Mobile searches, urgent jobs and the map pack. Wins come from Google Business Profile, a page per job type and real project photos.
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Health and wellbeing
Physios, dentists, clinics. Google applies higher quality standards to health topics, so practitioner credentials, accurate information and reviews carry extra weight alongside local SEO.
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Professional services
Lawyers, accountants, consultants, financial advisers. Long research cycles and high-value clients. Expertise-led content, author pages and practice-area pages win the shortlist.
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Ecommerce and retail
Category and product pages competing with national and Australian retailers. Technical SEO, faceted navigation and product schema decide who ranks.
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Hospitality and tourism
Cafés, restaurants, accommodation and tour operators. Accurate hours, menus Google can read, photo-rich profiles and reviews in the map pack drive most bookings.
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B2B, manufacturing and SaaS
Small search volumes, very high deal values. Bottom-of-funnel pages for each use case and comparison, supported by content that earns links from industry publications.
What every industry has in common
Whatever you sell, Google is trying to show the result that best answers the search from a business it can trust. That comes down to four things, in this order:
- A website Google can crawl and load quickly. Technical problems cap everything else.
- A page that matches the search. One clear page for each service or product category, written for the person searching.
- Proof you're legitimate. Reviews, real photos, credentials, consistent business details and a complete Google Business Profile.
- Authority from other websites. Links and mentions from relevant New Zealand sites in your industry and area.
Industry knowledge decides which of these to push hardest first. That's what the free strategy call is for.
Let's find out what page one is worth to you
In 30 minutes I'll show you where your traffic is leaking, what your competitors are doing better, and what's realistic in the next 6 to 12 months. No pitch deck, no obligation.
